Its why I don't understand the Black Friday sales approach of flogging off bats at 30-50% off of RRP which is often below cost. They wont go off so to speak and with willow prices doubling people will be trying to get hold of bats at a reasonable budget.

People expecting further money off already discounted products is what will cripple the industry as overheads are up and they rely on margins to keep the lights on, they'll then be saying were ripping them off when having to sell a G1 bat at £400+ as the last one they bought 3 years ago only cost £200!

Completely agree - unless companies are needing a quick cashflow boost I'm never going to understand discounting current bat ranges. Ultimately, like you say, a bat isn't going to 'go off' and at the current rate of willow increases they're only going to go up in value (I've got another 200 odd bats en-route at the moment for a reason!). The only time I'll ever do any sort of sale through Neon is just clearing out old lines to make more space in the unit, and I tend to keep it all to newsletter subscribers as opposed to shouting about it on socials. Pretty much always just softs, and on rare occasion the odd bat if I've used one for imagery/content and wouldn't then sell it as new.

All fun and games anyway, will keep on plugging away as I have for the last decade - could be worth all the effort one day!

Don’t buy a bat from Etsy, that should be day 1, morning session of CBF basic training
Having used 100s of bats over 35+ years of cricket the obsession with G1 willow is PURELY aesthetic and nothing to do with performance.
The carbon footprint of U.K. willow that has been shipped back and forth to India should be massively taxed
If price is a factor then a well made, well balanced and well pressed lower grade from any of the guys contributing in this thread will be more than enough for even the most elite CBF batter.
Good looking but cr@ppy made, versus minger made by trusted craftsman has a very clear winner

They grow their own willow don’t they ?

Have they had big increases from 21 onwards ?

Even if their willow prices hadn't directly increased, the cost of growing and harvesting willow will have shot up - electricity for machinery, fuel for vehicles, wage rises for staff, etc.

Wouldn't say that either GM or GN had hugely increased prices but they've probably gone up about in line with general market trends?

The other consideration will be the cost of player sponsorship which I imagine will have risen due to inflation.

What about GN and Gm

What about them?

Do you mean demand for willow, rather than cricket bats themselves?

Unfortunately some people are controlling 60-70% of all the willows in the world and dictating the price for it.