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Author Topic: GM now selling direct  (Read 1132 times)

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Tom

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GM now selling direct
« on: September 01, 2017, 11:38:49 AM »

https://www.playwiththebest.com/cricket/bats/adult-bats.html

New move from GM, following Gray Nicolls and now offering their range direct on their website. Higher margins, but does it make life more difficult for the independents?
« Last Edit: September 01, 2017, 11:47:51 AM by Tom »
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jonazax1717

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Re: GM now selling direct
« Reply #1 on: September 01, 2017, 12:02:29 PM »

not sure the retailers are happy ? , but i can understand the move considering the increase in cost with the current market  , there margins will be huge , just had a look , looks like there actually a bit more expensive than some retailers , i can see more of the big companies  selling direct  in the future

Vitas Cricket

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Re: GM now selling direct
« Reply #2 on: September 01, 2017, 12:06:36 PM »

not sure the retailers are happy ? , but i can understand the move considering the increase in cost with the current market  , there margins will be huge , just had a look , looks like there actually a bit more expensive than some retailers , i can see more of the big companies  selling direct  in the future

Of course they are more expensive, any big brand that sells direct will sell at RRP, you will struggle to find many retailers selling at RRP.

GN have sold direct for a while now but I can't say its made much of a difference to us. The only time when it is arguably better price wise for the customer is during an end of season sale where they can discount down to the sort of pricing they would have sold to retailers at.

DorsetDan

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Re: GM now selling direct
« Reply #3 on: September 01, 2017, 12:27:12 PM »

Direct selling in other markets usually means putting things out at a competitive price by cutting out the distributor margin so I don't see selling at RRP as a problem for a retailer

As an aside, is there somewhere where the GM players shapes are actually shown?
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Tom

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Re: GM now selling direct
« Reply #4 on: September 01, 2017, 01:17:10 PM »

Such a move will probably impact those who rank higher up Google, but have little relationship with their customers. Cricket Direct and Pro Direct, for instance.
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