Advertise on CBF

Pages: 1 [2]

Author Topic: Barrington Sports bought by Sports Direct  (Read 2809 times)

0 Members and 1 Guest are viewing this topic.

Ayrtek Cricket

  • Forum Sponsor
  • International Superstar
  • *****
  • Offline Offline
  • Posts: 14034
  • Trade Count: (+52)
  • www.AyrtekCricket.com
    • Ayrtek Cricket
Re: Barrington Sports bought by Sports Direct
« Reply #15 on: July 26, 2018, 05:40:06 PM »

They already monopolise the market Id say and the smaller ideneoants just cant compete on price with them due to their buying power.

Having been up to see their operation and had product listed on their website its an impressive setup on that scale. However there will always be a place for the smaller shops that add the personal touch and insight into the products due to their knowledge base....however how they survive if people are purely interested in the cheapest price is the challenge.
« Last Edit: July 26, 2018, 05:42:45 PM by Ayrtek Cricket »
Logged

prim0pyr0

  • First XI Captain
  • ***
  • Offline Offline
  • Posts: 156
  • Trade Count: (0)
Re: Barrington Sports bought by Sports Direct
« Reply #16 on: July 26, 2018, 09:30:16 PM »

I was referring to Barringtons, but the point stands for any retailer (and this is entirely my own opinion):
If you don't stock the big names like GM and GN (and to a lesser extent Kook, Ton & NB) then it's potential business suicide.

Like I say that is just my opinion, I don't work in the cricket retail industry so I could be talking total rubbish.

Reference to its just cricket?
Logged

WalkingWicket37

  • International Superstar
  • *******
  • Offline Offline
  • Posts: 12429
  • Trade Count: (+26)
Re: Barrington Sports bought by Sports Direct
« Reply #17 on: July 26, 2018, 10:12:35 PM »

Reference to its just cricket?

Not intentionally so, this is a thread about Barringtons and I made a general comment with my opinion.

To avoid any confusion as to what was (or was not) meant, I think it would be silly for a retailer not to stock those particular brands because:

GM & GN
Traditional brands and traditionally English. If you didn't own one growing up/learning the game you likely wanted one because your hero used one on the telly. They both have instantly recognisable branding and history behind them to drive sales.

Kook
They always used to be very popular, but I've not seen so many newer ones in recent years, but Kook is another brand you'd definitely have seen on the telly and likely wanted one as a kid. Likely to sell well this year with Jos Buttler endorsing them and being one of the hottest prospects in world cricket.

Ton
Very popular, I can't actually remember the last time I played a game when I didn't see one!

NB
New boys on the block who have thrown money at some big names. Almost certain to be a hit with the kids and adults in the market for some kit!
Logged

stevat

  • County 1st XI
  • ***
  • Offline Offline
  • Posts: 604
  • Trade Count: (0)
Re: Barrington Sports bought by Sports Direct
« Reply #18 on: July 26, 2018, 10:31:02 PM »

Not intentionally so, this is a thread about Barringtons and I made a general comment with my opinion.

To avoid any confusion as to what was (or was not) meant, I think it would be silly for a retailer not to stock those particular brands because:

GM & GN
Traditional brands and traditionally English. If you didn't own one growing up/learning the game you likely wanted one because your hero used one on the telly. They both have instantly recognisable branding and history behind them to drive sales.

Kook
They always used to be very popular, but I've not seen so many newer ones in recent years, but Kook is another brand you'd definitely have seen on the telly and likely wanted one as a kid. Likely to sell well this year with Jos Buttler endorsing them and being one of the hottest prospects in world cricket.

Ton
Very popular, I can't actually remember the last time I played a game when I didn't see one!

NB
New boys on the block who have thrown money at some big names. Almost certain to be a hit with the kids and adults in the market for some kit!

Completely agree, Kookaburra were the brand for me when I was a kid, loved watching the likes of Thorpe and Stewart - I'm still a twiddler between balls even now.
Logged

enlightened

  • Club Cricketer
  • **
  • Offline Offline
  • Posts: 105
  • Trade Count: (0)
Re: Barrington Sports bought by Sports Direct
« Reply #19 on: July 27, 2018, 06:49:28 AM »

Been to Barrington's a few times - my son, daughter and I play cricket and my daughter also plays hockey. Their prices were ridiculous ..... way too high. Not surprised they got into financial difficulties.
Logged

KettonJake

  • County 2nd XI
  • ***
  • Offline Offline
  • Posts: 457
  • Trade Count: (0)
Re: Barrington Sports bought by Sports Direct
« Reply #20 on: July 27, 2018, 08:42:40 AM »

Been to Barrington's a few times - my son, daughter and I play cricket and my daughter also plays hockey. Their prices were ridiculous ..... way too high. Not surprised they got into financial difficulties.

Much of the difficulty stems from their tie up with the ECB to run the online shop selling England replica gear.

In simple terms Barringtons under ordered quite significantly from New Balance, when things began to sell out and people were criticising the ECB for not being able to sell their own replica gear due to low stock, the ECB instructed Barringtons to order more. New Balance made it clear their supply chains operate months in advance so there was no chance of fresh stock anytime soon. ECB exercised a penalty clause in the deal and bankrupted Barringtons pretty much instantly.

Thats my understanding of it from multiple well informed sources in the industry.

iand123

  • Moderator
  • World Cup Winner
  • *****
  • Offline Offline
  • Posts: 3909
  • Trade Count: (+13)
Re: Barrington Sports bought by Sports Direct
« Reply #21 on: July 27, 2018, 12:50:11 PM »

Much of the difficulty stems from their tie up with the ECB to run the online shop selling England replica gear.

In simple terms Barringtons under ordered quite significantly from New Balance, when things began to sell out and people were criticising the ECB for not being able to sell their own replica gear due to low stock, the ECB instructed Barringtons to order more. New Balance made it clear their supply chains operate months in advance so there was no chance of fresh stock anytime soon. ECB exercised a penalty clause in the deal and bankrupted Barringtons pretty much instantly.

Thats my understanding of it from multiple well informed sources in the industry.

Barrington's also run the Surrey shop as well as the ECB
Logged

DorsetDan

  • International Captain
  • ****
  • Offline Offline
  • Posts: 2096
  • Trade Count: (0)
Re: Barrington Sports bought by Sports Direct
« Reply #22 on: July 27, 2018, 12:59:35 PM »

Barringtons is the only place to send me out a "new" bat with mud on the toe and cherries on the face... twice. Seems like they were already SD :)
Logged

Six Sixes Cricket

  • Forum Sponsor
  • World Cup Winner
  • *****
  • Offline Offline
  • Posts: 3975
  • Trade Count: (+20)
    • Six Sixes Cricket Ltd
Re: Barrington Sports bought by Sports Direct
« Reply #23 on: July 27, 2018, 01:11:27 PM »

Barringtons is the only place to send me out a "new" bat with mud on the toe and cherries on the face... twice. Seems like they were already SD :)
Match Ready  :D

Calzehbhoy

  • International Captain
  • ****
  • Offline Offline
  • Posts: 1905
  • Trade Count: (0)
Re: Barrington Sports bought by Sports Direct
« Reply #24 on: July 27, 2018, 02:29:03 PM »

Barringtons is the only place to send me out a "new" bat with mud on the toe and cherries on the face... twice. Seems like they were already SD :)

Its just cricket offer that as a paid for service now!!!
Logged
Pages: 1 [2]
 

Advertise on CBF